> For the complete documentation index, see [llms.txt](https://docs.squidex.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.squidex.io/id-02-documentation/concepts/assets.md).
# Assets
This documentation is based on the *FoodCrunch* use case. Please open the link below alongside this page to understand the examples.
{% content-ref url="/pages/-MSTfiNBwo8C1m-UB3WL" %}
[Introduction and Use Case](/id-02-documentation/introduction-and-use-case.md)
{% endcontent-ref %}
An asset in Squidex is a static content such as a file, a document, an image, a video or any other media file. These assets may be used along with the data in the Content area.
An example for our *FoodCrunch* user case could be the **Logo** for the startups.
Assets can be uploaded to the root or in folders. For example, assets of type images could be uploaded to a folder called *images*.
To create a folder clickicon (2), enter a **Folder Name** (3) e.g. *images* and click **Create** (4).
## Asset Properties
An asset has properties and some of these properties can be modified once you've uploaded the asset.
Properties such as **Name**, **Slug**, **Tags** and **Metadata** can be added and/or modified. Assets can also be protected from anonymous download by checking the **Protected** box. This makes the asset private, a token must be used to download it directly.
{% hint style="info" %}
All assets uploaded are public by default.
{% endhint %}