An app is the highest level or organization in the Squidex hierarchy. Your content lives within a project. Furthermore a project has:
An optional display name, description and logo to make your app discoverable in the overview.
Schemas to define the structure of your content.
Assets that belong to your app and are linked to your content.
Rules to model business workflows.
Custom workflow definitions.
Collaborators who can work on your content with roles and permissions.
A subscription and an associated plan in the Squidex Cloud.